Pedro Domecq is a household name in Mexico where its most popular brand, Presidente, is virtually synonymous with brandy. The Domecq company was founded in Jerez, Spain 1822 by Pedro Domecq Lembeye to produce high quality sherries and later, brandies. In 1941 the company expanded into Latin America setting up brandy distilleries and soleras in Mexico and South America, and later launching Presidente in 1956 and Don Pedro in 1961.
5+5 stands for the five generation of the González who have led the company into 21st century, and for the next five generation who will continue a mission based on the good work done so far.