Latest: News & More



Valentino Longo from Four Seasons Surfside Miami wins the first ever edition of the Tio Pepe Challenge US and will go on to compete in the International Final celebrated in Jerez de la Frontera on 9th May.

Six of the best bartenders in the US competed at the national final on 20th March at Leyenda in Brooklyn.  Julie Reiner and Ivy Mix of Leyenda judged alongside Mixologist Zane Harris, Cliff Rames from the Tasting Panel and González Byass Brand Ambassador Alvaro Plata.

This is the first time that the Tío Pepe Challenge has been open to U.S. bartenders to compete. The winner from the U.S. competition will go on to the International Final, held in Jerez, Spain, during the world famous Feria de Jerez in May. The top 14 bartenders from around the world, who have created the best Sherry cocktail recipes, will compete and battle it out live in front of a panel of renowned, international experts.

Due to the increased popularity behind the Sherry Revolution, pioneered by González Byass, one of the world’s leading Sherry producers, the Tío Pepe Challenge allows aspiring Sherry experts to test their knowledge about this wonderful fortified wine. The Challenge is designed to inform, educate and instruct on crucial aspects of Sherry including the use of a venencia (the tool traditionally used to extract Sherry from the barrel), recognition of the diverse styles of Sherry wine and how to incorporate them into the mixing of a fine cocktail