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TIO PEPE TOP TRENDING SHERRY
Drinks International (UK) has published their brand report for 2019 naming once again Tio Pepe as Best Selling Sherry and Top Trending Brand within the Sherry category.
The report states that bartenders are exploring the diversity of Sherry in greater depth.
Sherry has two personalities – the traditional and the modern. The cocktail world would fall under the latter, as bartenders increasingly explore this old category. 85% of our sample stocked at least one sherry, while 60% had two and 38% had three or more. Tío Pepe is the standout, offering the puckeringly dry profile of fino at a very reasonable price – normally about £10. In 35% of bars that stocked sherry, Tío Pepe was the first choice – in 57% of cases it was among the top three. Lustau, a family-owned affair, has the gamut of styles and prices, and can be a one-stopshop for bartenders. In 20% of cases it was the number one choice and a top-three sherry brand in 43% of bars. González Byass, which owns Tío Pepe, also produces a range under its own banner – 32% of bars said González Byass was among their top three.
You can find the Brand Report 2019 here: http://edition.pagesuite.com/html5/reader/production/default.aspx?pubname=&pubid=c4cab2ed-f7df-48f6-87f5-801efe1cf289
5+5 stands for the five generation of the González who have led the company into 21st century, and for the next five generation who will continue a mission based on the good work done so far.